A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Real Estate Agent once you choose one so he or she can adjust your selling price accordingly.


Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.


Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.


Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.


Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Real Estate Agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Alma C.
Jason is an incredible Realtor® who really, truly has your best interests at heart. He is super knowledgable (just watch his monthly market updates on Insta!), frank yet courteous, optimistic yet practical, and personable yet professional. His go-getter attitude and creative thinking are what sets him apart from all other Realtors®, and I can't recommend him enough in this crazy market. Jason will always...

— Simmi S.

Jason was an amazing partner and ally in my first home buying experience. We weren’t even intending to start looking in earnest for another year or two, but a brief informative meeting with Jason completely changed our minds. Now just a few months later I’m writing this review from Our New Home! From the incredibly competitive market to the global pandemic to a crazy situation with our credit score that ...

— Cara M.

This was my first home buying experience, and Jason really set the bar high. He was great from day one and very professional throughout the process. He will set expectations for the Realtor® and buyer experience before you even get started, and sticks to what he says. Jason spent time explaining a lot about the process, things to look out for as a buyer, ways to help narrow down areas, and where to go wi...

— Sarah E.

If only there was a six-star option! This was my first time buying a home and I had some slight anxieties going into the process. Those quickly disappeared as I began working with Jason. His passion for the industry as well as his commitment to his clients is second to none! He walked me through every step of the way and had excellent communication on all of the minute details. He negotiated for the sell...

— Brittney M.

Buying a home can be scary, especially for a first-time buyer in the Denver market. That’s before you get into the process, during the process first-time buyers encounter so many things that could be scary. Jason was the solution to all of that and buying a house with him as my Realtor® was the most pleasant, reassuring, successful experience imaginable. When it came to looking for the right house for me...

— Jessica G.

Jason was fabulous. This was my first time buying a home, and he was patient, courteous, knowledgeable, and took the time to explain the process clearly and understandably. He wasn’t a Realtor® that just “opens the doors” for you; he was engaged, super positive, transparent throughout the process, and made showings happen last minute if something cropped up that I wanted to see. I really appreciate his l...

— Kelsey S.

Everyone is well aware of how crazy the market is right now and for someone brand new to the process, it’s genuinely overwhelming. But Jason really is a godsend, especially for a rookie like me! He coached me every step of the way - during the search, closing, and post-closing. He went above and beyond to make sure that I was on top of every property that went on the market and then every single deadline...

— Natalia T.

From start to finish, Jason was an absolute pleasure to work with. As first-time home buyers, my husband and I were nervous about the process, but Jason explained everything in detail on day one. From contracts to finances, inspection to closing, Jason's guidance was top-notch. He provided realistic, insightful information about the market, and never once made us feel rushed or pressured to buy. Availabl...

— Samantha H.

Jason helped me recently purchase my first home and I could not be happier with the experience. Home buying is very overwhelming and there are so many details to think through (especially if it's your first time, like me) but Jason was very willing to take the time to answer my questions and educate me on well, everything. We went through the closing process during the pandemic, which put us in uncharted...

— Stephanie A.

Top-Notch! We worked with 3 agents prior to Jason and he stood out for multiple reasons; Jason goes above and beyond to understand the market and the trends that are happening; he's well-connected with other agents throughout the city which gives him an upper hand in getting deeper knowledge than other agents have; he's prompt; and last but not least, he's a good human on top of everything else! We reall...

— Mackenzie W.

Jason is a complete professional! We've bought our first house in Denver, and Jason has led us through the process with confidence and humility! He arranged and took care of everything, viewings, contracts, walking us through each and every paragraph and explaining everything we didn't get (which was a lot!) He then set up a calendar of important events for us, and was always on call, even for the smalle...

— Alex V.

What an amazing experience! Jason was there every step of the way to ensure all of my questions were answered and that I felt comfortable with each step along the way. Jason thought of everything and handled even the small details. From setting up my home inspection to helping us find paint imperfections on the walls during our new construction walk thru, Jason really showed us what having a great Realto...

— Tawatha V.

Jason helped me land a home in a city park west (Denver, CO - hot market) at a significantly lower price than the original listing price. His excellent negotiation skills made this happen. Not only this, but I had an exceptionally document-heavy purchasing process due to the conditions of the seller and he walked me through it seamlessly. He would answer my questions quickly and I felt that he was truly ...

— Hillary S.

I used Jason to purchase my first home which was in Westminster. I saw on here that most of his sales are in Denver, but his expertise and professionalism extend outside of the city. He is always quick to answer phone calls, texts, and emails which were important to me in this big step. He was also nothing short of poised, in a slightly strange situation with the other Realtor®. I would and am recommendi...

— Kat P.

Jason was awesome! Not only did we find a house and close within 30 days seamlessly in this red hot market, but he was also able to educate me through the process while being transparent about outcomes and showing me how great a place it is to live in Denver. In the end, we won and I am a proud owner of an amazing house in this beautiful neighborhood, in this great city. Jason was the best, definitely kn...

— Spenser M.

Jason was a great help to buying my new home in downtown Denver. Completely professional, very personable, he walked me through the entire process and made sure I understood everything that was going on. Him and his team really cared about making sure I was happy with everything before moving on to the next part of the process. Highly recommend Jason Sirois and the entire Mike Bruce team at Keller Williams.

— Danny S.

Jason helped me sell a rental property I owned. Everything went very smoothly with the house selling in one day and 20k above the asking price. He told me the first day he met me that it would sell fast and he called it. Jason kept me informed throughout the process so that I could stay on top of the whole deal. I'll use him again if and when I decide to buy or sell another property.

— Mark S.

Jason is exactly what you want in a Realtor® - I work with Realtors® professionally and his ability to understand a client's needs, assess the market, deliver on contracts/negotiations, and most importantly always service his clients at the highest level is unmatched. If you are buying or selling real estate and want to work with the best - call Jason!

— Andrew E.

Jason was extremely communicative and engaged during our entire home buying process. He brought a lot of knowledge to the table and continuously went above and beyond to help us find the right fit. We highly recommend working with Jason as we were continuously impressed by his level of care, his thoughtfulness, and his knowledge and background.

— Mallary K.

Jason is amazing. He worked really hard to help us through a difficult time. Our whole team, lender, Realtor®, inspector everyone, was amazing. Jason is very knowledgeable and supportive. If you are in the market for a home Jason is the man to help you find it. We couldn't have done it without him. Thanks, Jason we love you.

— Christine T.

Jason was incredibly helpful from the get-go. We were first-time home buyers so having someone in your corner who can answer all your questions and make you feel confident in the buying process was an immense relief. He was responsive, knowledgeable, and friendly. Thanks for helping us find our little slice of Denver, Jason!

— Daniel B.

Jason was absolutely amazing to work with! He's always up-to-date knowledge of the consistently changing real estate market is incredible! He made himself available for questions, concerns, you name it, and I felt he was always accessible. He made our first home buying experience so easy and flawless!

— Kelsey R.

Jason and the staff at Bruce Homes were amazing! Our search for a new home went super fast Jason was on top of every home we wanted to see, and any questions we had about the places. When we found the right one he had our offer in that same evening. Highly recommend!

— Greg S.

My first home in Denver could not have been possible without Jason. He provided clear direction, competence, and transparency throughout the entire home buying process. Jason is the ideal Realtor® for anyone looking to buy a home in Denver.

— Chad D.

Fantastic experience buying a house with Jason. He was incredibly knowledgeable of the areas we visited, helped offer insights I hadn’t thought of in my own research and was a very skilled negotiator. Would definitely recommend it to others!

— Alex P.

Jason has a wealth of knowledge to share and has always made his customers' experience a top priority. My clients have had nothing but great things to say about him and I would recommend his services to anyone looking to buy or sell!

— Casey C.

Jason is a great Realtor®. He was super patient and helpful, always took care of our needs. He is a very responsive person. He looks out for his client's best interests and has great negotiation skills. I definitely recommend him.

— Alma C.

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